Can't embed Ustream live feed

When I go to Ustream and get the embed code for live sporting games and embed on my site it plays for only a second then the following message pops up on the screen "currently this stream is live and can only be viewed on ustream."

I have seen the same stream being shown on other sites and it does not show this message. Is there a media player or a bypass to disable this feature?

May be some live streams can be viewed not only on UStream.
But you can try to find the stream URL and use it with your own flash player.

I am using a different solution for broadcasting live events on my website and I don't depend on the provider. I can have my own show, my own brand and even stream HD. I got the embed code of a flash player when I made the subscription and put it on my website.
I will show you some demos if you are interested.

Where can I get my own flash player?