Just take rtmpe://fms.5011.edgecastcdn.net/805011/content.tv3.ie/content/videos/0611/mp4:graham_jun28_3Player_1_81577.mp4
and extract the url from content.tv3.ie without the "mp4:"
Code:
http://content.tv3.ie/content/videos/0611/graham_jun28_3Player_1_81577.mp4