As for a USB web-cam, you can try freeware
SplitCam. It works with USB web-cams. You can not only clone your web-cam, but also try to use it in applications that don't work with USB web-cams.
As for TV Tuner, I tried software for TV Tuners from
Nero, AVS, as well as Replay AV. IMHO software that comes with a TV Tuner is much better.
All native TV Tuner software that I use (and have used before) is able to download TV listings from the Internet, so that I can always know what program I'm watching and when it will end. Besides this allows to schedule TV show recordings easily. Besides there are many other useful features that I use, for example time shifting.