That one was too easy

As you can see Windows Media is mentioned in the URL
_ttp://broadband.bluehyppo.com/servlet-bb/Video?opt=real&id=9099&format=full&popup=no&type=WINDOWS+MEDIA&serv_id=197

How to record Windows Media? Use any stream recorder supporting it. See the stream recording software chart for more.

I prefer to use commercial WM Recorder, but you may try free GetAsfStream or SDP Receiver or any other recorder.

First of all you need to find the URL of the stream.
The above mentioned URL leads to a metafile (simple text file that redirects you to an actual stream). You can save this metafile to hd (right mouse click->save target as...) and get the stream URL with any text editor.

p.s. Some stream recorders like WM Recorder/GetAsfStream have a built-in URL finder. Some stream recorders can postprocess metafiles so you don't have to download them and ransack.