*FYI* Nokia had a similar music subscription/download platform called "Comes With Music" ("Ovi Music Flat")
and they admitted that they had failed after 3 years.
Sony Music Unlimited powered by Qriocity is a new music subscription service (
officially launched 2011-01-24) but market observers
expect them to fail too because most people are already subscribed with Real Rhapsody and emusic, the 2 music-on-demand market leaders. i am now on a QMU subscription (because i dont like the *.OGG-streams by Spotify.com), FREE trial for 30 days. Qriocity is really nice and i like it and recommend it but Qriocity will fail (after 2 years) too like Nokia.
Tim Schaaf, the head of Sony QMU, calls it himself "dead bodies" in an interview at MIDEM where the service was officially introduced to the public (
http://www.youtube.com/watch?v=fnRFBnTUIfg, watch from 17'50'' on!).
After all, it is beautiful music!!