Code:
rtmpdump -v -r "rtmp://fmsnl10.everythingon.tv/eontv_video/9" \
-a "eontv_video/9" -f "LNX 10,3,162,29" \
-W "http://static0.everythingon.tv/embed.swf" \
-p "http://www.everythingon.tv/embed/9/340/281" \
-C S:9 -C S: -C S: -C S:embed -C S: -C S:600 -C S: -C S:1299404757145974d7357d5e572e823312888 -y "stream" |vlc -
you can get the string row easily using rtmpsrv