Radionomy: How to listen constantly (the station should not stop playing)?

Hi ALL

I have found the Radionomy WEBCASTING system to be interesting and am keen to operate a station but they are in Belgium and communicating with them is a hell of a task....nonetheless it looks like an excellent system
a question tho if anyone here knows.....

I have listened to some of their stations on their webpage player for an idea but as soon as I leave their website the feed goes as well...should I have SOME SORT OF designated player operating in the background all the time with the station of my choice.. and if thats the case how would I do that?

If I end up being one of their broadcasters I want to tell people how to listen constantly so regardless of how much they surf the web
my station wont go awol?

Does this make sense?
Regards